UnitedHealthcare / Surest Rewards Flyers

Overview

The subject was UHC Rewards and how to earn different rewards. UHC Rewards is a program offered by UnitedHealthcare that encourages members to live a healthy lifestyle and create healthy habits by earning rewards for different fitness and preventative health activities. This project was unique in that we were asked to create two flyer templates for UnitedHealthcare and Surest. The content for both were the same and each had the same customizable fields as well, including the ability to cobrand with the customer's logo. The customizable rewards dollars fields were to be dictated by the respective customer/employer that this was being given to. Different health care plans come with different reward levels.

Goal

The design challenge and goal here was to create a flyer template with the same content and layout in each brand's respective look and feel. The measurement of success for the client was increased member engagement via UHC Rewards enrollment or activity completion.

Process

Following a thorough intake and kickoff call, we dove into copywriting and design. We provided the client with one copy doc, and upon approval, worked with both the UnitedHealthcare and Surest legal teams to be sure the copy was in line with the respective brands' voice, tone and disclaimer standards. Once both were approved, we designed one version first and then reskinned to the other brand's look and feel. I have extensive experience with both brands' style guidelines, however we did work with their creative teams to assure both flyers were in line with brand specs. The final deliverable was both a PDF and PowerPoint file for the end user to customize prior to printing.

* Certain text and numbers have been replaced with placeholder/filler copy to comply with NDA and confidentiality agreements.