Creative director and visual storyteller.

With over 17 years of experience as a creative communications and brand design leader, I have refined my ability to translate complex ideas into clear, visually engaging communications across multiple mediums. My background working with industry leaders such as UnitedHealthcare, Unilever, J.P. Morgan and Yahoo! has equipped me to deliver scalable design systems and compelling brand narratives that align with business goals and enhance audience engagement.

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Skills

Strategic brand and communications design
Visual storytelling and narrative development
Scalable design systems and brand stewardship
Executive and cross-functional partnership
Multi-medium content creation
Detail-oriented and analytical thinker
User-centric and data-driven information design
Dedicated problem solver
Creative innovation and workflow efficiency
Remote team leadership and mentorship
Client relationship management
Project management and coordination

Experience

Mediatavern, Westport, CT (Remote) | Sept 2007 – Present
A dynamic creative agency providing strategic branding, impactful digital and print design, and comprehensive marketing solutions to a diverse range of clients, from startups to Fortune 500 companies.

Creative Director | Oct 2020 – Present

Rebranded UnitedHealthcare’s Value Story across 1,600+ slides, leading a six-person team to distill complex content into clear, visual narratives—growing business by 40% and broadening agency capabilities
Led multiple B2B and B2C campaigns, producing email, direct mail, digital assets, and microsites that significantly increased member activations and engagement
Transformed scattered source materials and client’s thoughts into a clean and simple, compliant Miro workflow diagram praised by executives and credited with improving client understanding and adoption
Grew business and earned Preferred Partner status by earning client trust through collaborative workshops and a standout open enrollment campaign featuring a die-cut trifold mailer for a more intuitive user experience
Reduced review cycles by 50% through streamlined timelines and the application of AI to summarize client feedback—cutting 4 to 7 days from large project timelines and enhancing delivery efficiency

Associate Creative Director | Oct 2018 – Oct 2020

Developed an interactive PowerPoint playbook format that improved navigation and engagement; it is now refreshed 3–4 times annually by client teams
Created branding and marketing assets, as well as website design for Clatter, an internal presentation tool developed to help organizations quickly create sales and marketing content
Mentored a junior designer to independently lead 40–50% of projects within three months, enhancing delivery capacity and workflow

Art Director | Dec 2010 – Oct 2018

Redesigned numerous finalist presentations, creating new narratives and visual approaches, which helped secure a major client and ongoing sales-related projects
Organized and led PowerPoint training for 250 J.P. Morgan marketers during a platform transition; materials improved adoption and reduced presentation errors. Retained as a design consultant for two years post-launch
Designed the Yahoo! Pebble Beach Pro-Am Pocket Guide, blending corporate and event branding for a polished, user-friendly experience

Graphic Designer | Sept 2007 – Dec 2010

Delivered web, print, mobile, and event designs with a strong emphasis on clarity and brand alignment
Designed the logo and graphic suite for internal events, establishing a cohesive look across campaign materials and securing multi-year engagements

Freelance Graphic Designer | Jan 2006 – Jan 2010

Delivered branding, marketing, and digital assets for a diverse client base, consistently meeting deadlines and exceeding expectations
Produced cross-media visual communications with a focus on creative experimentation for small businesses